ArcticElvis in an ex-fisherman from Nusfjord in Lofoten, Norway. As a fisherman ArcticElvis used nets to catch fish. He got all the fish he wanted, but as he lived way further north than most of his customers, he felt he needed a smarter way to advertise and sell all the fish he had for sale. Driving to markets selling the fish took just as much time as it took to catch it. So ArcticElvis decided that it was about time to start using the net to sell his goods. Not being able to find a newsletter solution that was easy and user friendly enough for his small business, he decided to take a programming course for dummies, and design his own system. The result is a system that makes it super easy to create, send and monitor newsletters.